Meet Eric (E. The Artist). He was born and raised in South Los Angeles, CA, where good food and great weather are coupled with bad traffic and a constant threat from ominous gang activity. These circumstances have made Eric develop a unique view of the world around him. "I think the inner city experiences I went through made me a stronger person and a better artist... I decided that being creative and expressing myself was not only a pastime but a necessity", he says. Lvl Headz Clothing began out of that same necessity. This brand represents the daily struggle to maintain balance in a fast-paced society in order to elevate mind, body and soul.